Any business owner understands the importance of finding the right payment gateway, and ensuring that your customers can pay you without trouble is the best way to get paid as swiftly as possible…
We have to also consider that in today’s e-commerce driven world, many businesses find themselves struggling with not only finding the right payment processor offering the right gateway, but also the right e-commerce platform as well.
WooCommerce and Shopify are two platforms in the eCommerce space that currently dominate the market, and are showing no signs of stopping.
This is clearly demonstrated by the fact that WooCommerce is used on 28% of the top 1 million websites in the world, with Shopify coming in a close second at 20%, according to wpbeginner.
This growth is definitely a sign of the times, but with all this growth, it can make you sometimes wonder about the differences between these two platforms.
Both WooCommerce and Shopify are effective platforms, but the key differences lie in costs, and ease of use of each platform. Simply put, Shopify is slightly more user-friendly than WooCommerce, and it includes security, hosting and your domain in their monthly plans, while WooCommerce requires a little more technical knowledge to get things up and running.
However, the big benefit of WooCommerce over Shopify lies in the fact that it is open-source, and therefore it allows you to really customize your store to your liking, as well as create your own custom extensions.
And sure, Shopify has pre-built extensions and applications, but WooCommerce has way more, and their open-source nature gives you that much more freedom.
This freedom to customize is especially beneficial when it comes to payment gateways, but some e-commerce owners can get confused about this concept and miss out on the advantages WooCommerce can bring them in regards to their payment gateway and accepting credit cards.
So just in case you don’t know, let’s first clarify what a gateway is…
Put simply, a payment gateway is a service used by merchants to authorize and process credit cards or direct payments for businesses, and it can be used in e-commerce businesses, brick and mortar, and everything in between!
Currently, the most popular stand-alone gateways are Authorize.Net (Visa), Worldline (Bambora) and USAEpay, and luckily, WooCommerce offers integrations with all of these through plugins.
However, as a default, you won’t have these automatically integrated when you get your WooCommerce store up and running, so you would have to set them up to accept credit card payments along with additional options at checkout such as Amazon Pay and Google Pay.
In this article, we’re going to go into more detail which payment gateway is truly the best for your business if you are looking to scale and offer your customers the functionality they want in today’s market.
The best payment gateway for WooCommerce…
This is where Elavon’s Converge omni commerce gateway steps in, because we know that it’s the best payment gateway for your WooCommerce store. We know this, because Elavon’s Converge has become a gateway that more and more store owners have come to know and trust when accepting payments, and to truly grow their business in the long-run.
Better yet, it’s an omni commerce payment solution that allows your business to not only accept payments online, but to also accept them in-store, via mobile, and even by Mail/telephone order (MO/TO)!
Other gateways out there just aren’t flexible enough…
So, this is why we decided to partner with a gateway that truly evolves with you as your business grows and changes, not the other way around…
Put simply, Converge is a payment gateway that will allow your visitors to make purchases securely on your site, and unlike most other payment gateway companies out there, Elavon’s Converge platform truly prioritizes security.
The WooCommerce Elavon plugin option truly evolves with you as your business grows and changes, offering some key features such as:
- Ability to capture charges directly from WooCommerce
- Customers never have to leave your site during checkout
- Accept all major credit and debit cards – Visa®, MasterCard®, American Express®, Discover®, Diner’s Club, JCB
- Supports refunds and voids
- Allows you to securely store customer profiles and payment methods
- Multi-currency support
And many more…
Even with the best payment gateway, if you operate an online store on the WooCommerce platform, you will want to learn about eliminating fraudulent transactions. We do not just stop at providing you with a payment gateway and payment processing; but also offer a service with guaranteed fraud chargeback prevention through an available WooCommerce extension.
So, in short, if you are on the WooCommerce e-commerce platform, you are truly at an advantage.
You have access to more extensions and apps in comparison to other platforms, and its open-source nature gives you that much more flexibility when it comes to customization.
And of course, accepting payments is crucial to any business, whether online or offline, but things get especially tricky in the online world, where more and more commerce is headed.
Bottom line, you need a payment gateway plugin and WooCommerce extension and more importantly to work with a company that can provide the advice and options best suited for your business operations. We at Cartis understand credit card payments inside and out, and truly deliver in the ecommerce world!