Does your business make cross-border sales?
If the answer is “No,” is it because you think you can’t afford to open a brick-and-mortar store in another country? Or is it because you don’t want to deal with all the hassles that come with converting your prices into other currencies?
Cross-border payment processing is a growing trend. For eCommerce merchants, accepting international payments creates the opportunity to reach markets all around the globe. Shoppers benefit, too, by being able to buy products and services that are not available in their own countries, but still pay in their own local currencies.
There are a lot of moving parts to cross-border eCommerce transactions, so it’s important to understand how it works. Here’s some information to help you get started.
Multi-Currency Conversion Defined
Multi-currency conversion occurs at the merchant level. Put simply, multi-currency conversion (MCC) enables merchants to sell their products and services in other countries by using a process that posts prices in local currencies. Behind the scenes, during the settlement process, your transactions are converted at current exchange rates and funded into your bank account in your currency.
Benefits of Using Multi-Currency Conversion
MCC is a powerful tool that can help you expand into global marketplaces without needing to have a physical business presence outside of your own country. By posting your prices into multiple currencies, you can attract new customers.
If you already have an online store, MCC functionality offers the following benefits:
- You have the opportunity to increase sales by offering your products and services to international customers
- There is no need to have a physical presence or a merchant bank account in the countries in which you choose to sell
- You can easily accept international eCommerce and MO/TO payments
- Local pricing promotes customer satisfaction and reduces cart abandonment
- Both Mastercard and Visa support MCC technology for credit and debit card payments
- Customers are more likely to complete a purchase when they are able to make payments in their own local currency
- You can accept multiple payment methods from shoppers, vendors, and business partners (credit card, debit card, bank transfer)
Go Global With the Right Partner
Currency exchange rates are constantly changing, and that can lead to a lot of confusion and frustration for both merchants and customers alike. Expanding internationally doesn’t have to be difficult or overly expensive. Cartis Payments has a simple and affordable MCC solution that enables you to take advantage of the global marketplace without needing to have a physical business presence. Our MCC technology is compatible with all Mastercard and Visa branded credit and debit cards, and supports 91 currencies in over 100 countries around the globe.
The Cartis Payments MCC add-on eliminates the hassle of having to set up a separate bank account in each country—all you need is one multi-currency merchant account. Our easy-to-integrate currency conversion tool will handle currency exchanges and settlement for you, and fund your account in your own currency.
Multi-Currency Conversion is a Snap with Cartis Payments
In today’s eCommerce landscape, businesses that are able to process cross-border payments have an advantage over those that serve local markets only. Accepting international payments can give you just the edge you need to boost sales and grow your business.
Cartis Payments has the tools and multi-currency payment processing expertise that makes it easy for you to support cross-border sales. Call us today to learn how our innovative MCC solution can help your business succeed in the global marketplace.