“Optimize your website” is a familiar phrase for ecommerce merchants, but what does it really mean for WooCommerce or Magento users? Optimize for what? And where do you start? You can optimize a WooCommerce or Magento website to do many different things—increase page...
Processing Fees
How Woocommerce Merchants Can Become Social Commerce Masters
Have you ever had the feeling that your social media apps are psychic or that your Amazon Alexa is listening to your conversations? One minute you’re talking to your spouse about needing new running shoes, and the next, your Facebook or TikTok account seems obsessed...
Is artificial intelligence the bread and butter of your eCommerce store? Here’s why it should be
Artificial intelligence (AI) and ecommerce are now as mutually dependent as bread and butter. Digital commerce has embraced AI technology to satiate consumers’ hunger for rapid, responsive service from merchants as well as great products. It doesn’t matter if the...
Has WooCommerce reached maturity In Its lifecycle? What merchants should know about tomorrow’s web hosting
eCommerce is a competitive arena, and the number of eCommerce websites is increasing at astronomical rates. All these websites need a hosting platform, constant updating, and secure payment portals, and the demand from merchants for new capabilities, from augmented...
Ready to conquer international eCommerce markets? Let Magento work its magic
eCommerce merchants literally have global power in their hands. Managing large-scale retail operations used to mean traveling the globe to check on suppliers, international warehouses and inventories, brick-and-mortar store locations, accounting practices, shipping...
Looking for an eCommerce platform? 15 things merchants should know before they commit to WooCommerce
Thinking about setting up a WooCommerce site but not sure if it’s the right hosting platform? The choices for merchants setting up an online store can be confusing and overwhelming. Competitors to WooCommerce are numerous and include Magento, Shopify, Bigcommerce, G2...
Some love it, some hate it. Some score points with it, some need to settle a score with it. What is it? Answer: American Express
Consumers love their American Express credit cards. Amex cards are some of the best point cards out there. Amex cards offer their cardholders a selection of rewards, bonuses on purchase categories, enticing welcome offers, travel benefits, and flexible Amex point...
What does your mind, QuickBooks and payments have to do with each other? If you run a business and use an accounting tool, then it’s more than you think.
The mind is sophisticated, yet predictable. Marketers across different industries put in a lot of resources to establish brand recognition through brand association. The goal in business marketing is to do the thinking for the consumer, so they don’t ask questions;...
Canadian Consumers May Have to Pay Additional Credit Card Transaction Fees, But Will They?
A cashless Canada is looking even more elusive now that a change in Canadian law allows merchants to add credit card processing fees to customer transactions. With the prospect of a 2 to 3 percent surcharge on credit card transactions, the fallout among consumers...
Are Interchange Rates: Going Up or Down?
In March, Business Insider published an article outlining interchange fee rate hikes by Visa and Mastercard scheduled to take place this month. The credit card networks had planned to implement these rate hikes for U.S. merchants earlier, but the pandemic delayed the...